Friday, November 24, 2017

8 Principles of Successful Landing Page Design


A landing page is the most important part of the website. Let me share an interesting fact about the landing page with you. When you will compare and analyze different pages to find out what makes them interesting you will reach the conclusion that they all are the same.

The web development experts have formulated the same rules for all types of landing pages to assure that they will be easy to develop. The main purpose of every home page is to increase conversions, and this is what that has been done here.

While you are creating your own landing page remember that there are some core rules that you will have to follow. These principles will help you increase the conversion rate of your website. Here we have the list of landing page design rules that you would never like to break.

1. Pay attention to the top section

The top section of your landing page is very important, and it requires mot of your attention.

  • The visitors will only search the home page in the F format.
  • They will start with the topmost area. Most of the visitors will pay special attention to what you have in front.
  • Some of them might scroll down a little to see what you have in store at the bottom.
  • An important thing to remember is that 90% of your visitors will never scroll down to see what is at the bottom of the page.

It means that if the lowers section is plain it will not be as harmful as the top section being clean. You have to add some interactive options and navigation sections that will make your visitors visit other pages and products as well. The time your visitors will spend on your website depends on the top section.

2. Interactive headlines

As we already mentioned that the top section is very important and the biggest attraction in that part of the page is your headline. You have to make sure that your headline is interactive and it should make the visitors connected.

In the one line, you will get you have to write something with such expertise that the problem your customers have and how your products can help to resolve them should be mentioned. It is important that you get as creative as possible because that is the only way to show your visitors that you care about their problems. In the headline show them the solution that you have to make them stay and navigate further.

The font of the headline should be clear, simple and easy to read. If your background is dark the headline should have a light color and vice versa so that it would be visible. Make sure that it is the first thing your customers will see when they land on your home page.

3. Add pictures and videos to build trust

Recently, there have been so many online scams and cyber thefts that people find it hard to trust the online websites. That is why you have to get the trust of your visitors. Keep in mind that when the customers will land on your website only in the first few seconds they will decide that whether you are trustworthy or not.

Read also: Using photos is one way to build trust for visitors

So you have only a few seconds and you have to make the most out of it. the best way is to add pictures, infographics, and videos regarding your business. some of the ideas you can use are.

  • Add images if you have products like clothes and food items. assure that the pictures have been manually taken and not some kind of image you got from google
  • If you are providing some services to the customers, you can add an infographic with all the information. They are easy to read, and customers will get the perfect idea regarding your business.
  • For the products that belong to the technological field, you can add video tutorials to show your customers how they can use it.

4. Add a trust badge to attract visitors

One of the most important rules of landing page design you have to follow is the addition of the trust badge. It is a special type of certification that will allow you to show your customers that your services are authentic. It will provide them the surety that they can file a claim for your services.

There are different types of trust badges and certifications that you can add. Make sure that they have been placed in the location where your visitors can see them clearly. Keep in mind that if you have a trust badge so will your rivals. Assure that you have the best and most authentic one.

5. Write engaging and SEO optimized content

Do not forget to pay attention towards the content that you have in your online store. Whether it is a blog or the details regarding your services, remember they have a huge impact on your customer’s decision-making power.


Experts say that content is the king and you can make it reachable with the search engine optimization. You have to write interactive blogs and pages. Make sure to include the problems that your customers are facing and their solutions. It will increase the leads towards your page.

While writing the content you have to make it SEO optimized with the addition of some interesting keywords and links. Search engines consider such pages positive and important and so they are ranked higher in the search results. You have to assure that your landing page is the first that your customers will click and content is the only way to make it possible.

6. Pay attention to testing your landing page

A common mistake that most of us make is that we do not analyze and test the performance of our landing page. It is important to know that how the site is performing. It will help us to find out the errors that we have made and how we can improve them.

It is fact that after a few months the rules for optimization and other features changes. It means that you will have to update your site to maintain the higher ranking. Sometimes we make the changes that might not generate positive results and the only way to find it out is through testing. The most reliable form of testing is A/B testing.

Once you will start to test your home page you will make the required improvements in the limited time. It will help you to enhance the overall experience of your visitors and so they will prefer visiting your page often to fulfill their needs.

7. Never add too many links

While you are designing the landing page you have to assure that you do not add many links. Links might be beneficial for the blogs but they do not have a good effect on the landing page. The reason is that when there are too many links the visitors will get distracted. In this way, you will not get the chance to convey the real message regarding your products.

It does not mean that you should not add even a single link. Some of the important links that you can add in the landing page are that related to the reviews or the testimonials that your customers have shared regarding your products. Once they will see the positive review and rating of your platform there are chances that the visitors will surely come back for more.

8. Call to action should make the visitors take some action


The most important rule that you have to follow is adding the call to action. Now it can be in the beginning of the page or at the end. It should show the customers that you are right for them so that they can make the decision quickly. Some of the important tips of writing an interesting landing page are.

  • To encourage the customers to act quickly you should add the fear of missing out the deal.
  • If you want to clearly communicate with the visitors always start with the Verb.
  • You should add the numbers in the call to action because it will help to gain the trust of the visitors.
  • Powerful words should be selected to make the customers take some action. You should make them excited about the products and services you are offering.

Conclusion

Resigning the landing page is not an easy task. you have to understand that how your clients will navigate the pages in order to adjust them properly. There are many interesting apps available online that will allow you to design and optimize your page but there are several features that only a developer can provide you with. Alternately, you can follow mkels.com web development blog to learn more about design and development.

Make sure that you select the option you are most comfortable with. Whether you are going to select a developer or an application you have to pay attention towards the services they are providing. Consider your budget as well because that is the best way to finalize the best deal.

Images by Fotolia.com

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‘Doctor Who’ Underrated Villain of the Week: Macra


You know Daleks and Davros and Missy the Master, Angels and Silence hell-bent on disaster. But do you recall the most underrated Doctor Who villains of all? Each week, I will dig into […]

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CultureFly’s World’s Finest Box is Loaded With Batman and Batman Accessories


Most of the subscription boxes we look at on Geek.com are monthly packages. They come with a handful of neat things for $20 to $35. Loot Crate and the ThinkGeek Capsule both fall […]

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Thursday, November 23, 2017

Emoji Sports


Geek Black Friday 2017: Best Deals for Gaming, Smart Homes, 4K TVs, and more

Geek BF Header

Black Friday is here, so let’s unsheathe our credit cards, and get the bulk of our holiday shopping out of the way early. Retailers are marking down an enormous number of products for […]

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Happy Birthday, Masterful Michelle Gomez!

Doctor Who

Happy birthday, Michelle Gomez, you charismatic, magnificent Time Lady, you. Born in Glasgow to a photographer father and manager mother, Gomez was bit by the acting bug at age seven. She went on […]

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Wednesday, November 22, 2017

NASA Tests New Mars Rover Tires That Remember Their Shape


NASA is literally reinventing the wheel. Engineers at the Glenn Research center have developed a non-pneumatic, compliant tire for future Mars missions. The aptly named Superelastic Tire marks the latest evolution of the […]

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Buy This Comic: Void Trip #1


“From writer RYAN O’SULLIVAN (Turncoat, The Evil Within, Warhammer 40,000) and illustrator PLAID KLAUS (Turncoat), comes the story of Ana and Gabe, the last two humans left alive in the galaxy. They’re low […]

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Roblox 101: Everything Parents Needs to Know About The Game


I’d wager that the vast majority of kids aged 8-15 have heard of Roblox. If they haven’t heard of it by name then they’re at least likely aware of it and have seen […]

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The Flash Meets His Adversary and Is a Big Dope About It


It’s been a while since we’ve had an episode like this. You know, one where Barry is ultimately right but goes about proving it in the dumbest way possible. An episode where Barry […]

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Toyota’s New Humanoid Robot Mimics Your Movements


Toyota this week unveiled its third-generation humanoid robot, designed to help people at home, in disaster zones, and even outside Earth’s atmosphere. Developed by the company’s Partner Robot division, T-HR3 is controlled remotely […]

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Scientists Program Remote-Controlled Nanobots to Kill Cancer


Scientists have created an army of remote-controlled, biodegradable, cancer-killing nanobots. A joint effort by researchers at the Chinese University of Hong Kong and The University of Manchester, these tiny droids could one day […]

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Tuesday, November 21, 2017

Interstellar Asteroid


What Kind of Sorcery is This? Expert Archer Shoots ‘Turning Arrows’


You can run, but you can’t hide from archer Lars Andersen. In a rare YouTube video, the Danish painter, writer, and Legolas wannabe shows off his ability to shoot arrows that turn in […]

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Looking Back at Dwayne McDuffie’s Justice League


While Gardner Fox is rightfully credited for creating the Justice League and dozens more for creating the dozens of characters that fill their ranks, few had the impact on the Justice League in […]

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By Odin’s Beard! Viking Metal Band Amon Amarth Releases a Video Game

Amon Amarth video game

Swedish Melodic Death Metal band Amon Amarth is known around the world for its songs about Norse Mythology. Not content with merely pillaging arenas and concert halls, the famed Viking Metal giants are […]

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Geek Black Friday Week Deals: Save Big on PS Plus, EcoBee Thermostat, Amazon Fire HD 10, and more

Geek BF Week

Ready to start your holiday shopping right away? Countless retailers have already pushed their Black Friday deals live this week, so you won’t even have to wait for Thanksgiving dinner to start saving […]

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The Darkly Comic Economics of Animal Crossing Pocket Camp


After waiting for most of this year, and the entire lifespan of the Nintendo Switch so far, Nintendo has at long last released its next mobile game: Animal Crossing Pocket Camp. Ever since Nintendo […]

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Dreams Do Come True: IHOP Tests Food Delivery Service


Have your pancakes and eat them, too, with the launch of IHOP’s delivery service. The restaurant chain last week began a nationwide expansion of its IHOP ‘N GO online ordering platform, which will […]

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The Gifted Balances a Refugee Crisis with a Long X-Men Lore Dump


The Gifted always felt like it lived just on the edge of Marvel’s X-Men comics. It has a couple of recognizable characters and the X-Men get mentioned, but it mostly tries to be its […]

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Winter Soldier, Black Widow, and Venom Attack Marvel vs Capcom: Infinite


Given all of the big games released this fall, you might have forgotten all about Marvel vs Capcom: Infinite. The game is still going strong, and is about to get a significant upgrade […]

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After Rocket League and Gear.Club Unlimited, Where’s My Open World Racing Game for Nintendo Switch?


Last week we discussed how the Nintendo Switch recently filled out its library of big, mature, western AAA games with impressive ports of Doom, Skyrim, and L.A. Noire. But those weren’t the only […]

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Everything You Need to Know About the Nintendo Switch


Our review of Nintendo Switch! News, videos, and hands-on impressions of Nintendo’s handheld/console hybrid.

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Real Good You Guys: Nintendo, Nvidia, and Not Chasing Power


The Nintendo Switch is a huge success, it has great games, it executes its promised concept seamlessly, blah blah blah. All of this is true, and it’s all been talked about extensively. I […]

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Kevlar-Based Synthetic Cartilage Mimics Real Tissue


Researchers at the University of Michigan have developed a synthetic replacement for cartilage. Dubbed “Kevlartilage,” the new material combines Kevlar nanofibers and polyvinyl alcohol (PVA) to recreate the “magic” of cartilage. The rubber-like […]

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Valkyria Chronicles 4 Heads to PS4, Xbox One, and Switch in 2018

Valkyria Chronicles 4

One of last generation’s best strategy RPGs was Sega’s Valkyria Chronicles. Unfortunately, the series failed to garner much attention in North America when it originally released in 2008. After two PlayStation Portable sequels […]

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Monday, November 20, 2017

NASA Pinpoints Which Melting Glaciers Will Drown Your City


A hundred years later, the Titanic‘s maiden voyage would probably have gone a lot smoother. Glaciers around the world have gradually shrunk since the 1960s: ice melts, filling the ocean and rising sea […]

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EA Changes Loot Crates in Need for Speed Amid Battlefront II Controversy


As you may know, I’m a fan of the recently released Need for Speed: Payback. It has just about everything I want from a Need for Speed game and is the closest thing […]

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U.K Star Wars: Battlefront II Physical Sales Down 60% Compared to Battlefront 1

Star Wars Battlefront II

It appears all the drama surrounding Star Wars: Battlefront II and its microtransactions are directly impacting its sales. U.K. sales figures show Star Wars: Battlefront II‘s physical sales are down 60% when compared […]

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Tokyo Train Company Apologizes for Leaving 20 Seconds Early


It’s not often that people complain about transit being early. Typically, it’s delayed flights, late buses, and plenty of car trouble. But in Tokyo, one train company left about 20 seconds early one […]

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The Dankest Original Characters in Sonic Forces


This year saw the release of Sonic Mania, a retro throwback to the Genesis days of Sega’s long-suffering hedgehog and inarguably the best Sonic game in decades. We’re grateful to have gotten such […]

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Periodic Table of Planets Categorizes Thousands of Alien Worlds


We’ve been discovering planets at a pretty ridiculous rate since we brought the latest generation of telescopes online. These lenses allow astronomers to gaze at distant stars and track the tiny dips in […]

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11 Hysterical Robot Fails


There’s nothing funny about the impending robot revolution—the day artificial intelligence becomes dominant over humans, and computers take over the planet. It’s pretty hilarious, though, watching the ominous overlords screw up. “We subconsciously […]

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Cat Quest is a Fine Feline RPG


If you have a Nintendo Switch, chances are you also have The Legend of Zelda: Breath of the Wild. The new Zelda is a massive, phenomenal game that you can and should play […]

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NEXUS


Rent a Hasselblad, Because No One Can Afford a $9K Camera


Hasselblad recently introduced the sexpot X1D-50c mirrorless camera—tall, slim, and cool to the touch, with a medium format sensor. Its $9,000 price tag, however, is the world’s most expensive cockblock. The Swedish manufacturer […]

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This Pig Bone Pudding Comes Alive With The Taste of Tonkotsu Ramen


If you’ve ever eaten tonkotsu ramen, you probably know all about how delicious, milky, and savory the broth is. That’s because it’s made with the broth of a pig bone broken down into […]

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